Six weeks ago, Andylin (one of our top business thinkers) said it was time for Amazon to panic about the iPad, and price the Kindle at $49.
In response to Andy, in early June, I wrote that Amazon should not panic. Far from it. Amazon should act like the market leader in digital reading, and push its advantages over the iPad.
See, the iPad is a digital Swiss Army knife — a jack of all trades. It’s good at email, web browsing, photo viewing, movie watching, and lots of other things. And it also lets people read electronic books.
The Kindle, conversely, is a big, sharpened knife, with a single focus: book reading.
Book readers — book enthusiasts — aren’t buying the iPad to read books. They’re buying the Kindle.
Here’s another, bolder, prediction: Apple is simply focused on too many things — from music labels to computers to mobile applications to antenna problems to its new mobile ad platforms — to get great at electronic books.
The Kindle, meanwhile, has the entire focus of Amazon.com. It’s the only product they make!
The iPad will never be better than the Kindle at digital book reading.
Given each products' circumstances, it’s just not possible.
Learn more about the electronic books Readers from http://www.epathchina.com/




